Friday 18 June 2010

Photography as visual communication and pre-visualisation


This extract could be an acknowledging message to non-photography orientated people or those who don't see us photographers as artists.
The message which proves how much effort needs a photographer put into a single image. it is true that many people don't see any kind of photography as an art and what they think is that anyone is capable of what we do.
Tim Walker, who took this image of Lily Cole in India 2005, sees photography as a dream state, a day dream of imagining, pre-visualisation, drawing sketches, literally way you get lost in your thoughts and see the pictures in front, which are not yet there.
That's right, so to press the little shinny button is not all what it takes!
New ideas must be born, only creative people with creative vision can do this. And so the ability to see unseen (example.in fashion photography), process which involves deep thoughts, familiarizing with new situation and mental understanding if trying to capture feelings.
In many aspect of photography we are digging into psychological state, observing people and problematic situations and only the way to capture them is to understand in deeper meaning.
Yeah, those aren't snapshots but a photographer who have to make it happen!
Here is the proof:
Tim Walker was travelling in India, when he came across a crumbling old palace. He took an image of this rusty staircase and on the way back to London had time to engage with ideas. He sketched over this image a girl standing in a long dress. The dress had to be made in the right colour to work with the location, to right length, to the right weight so it felt airy and light. The crew of 12 with trunks of clothes and heavy photographic equipment had to travel back to the location which involved planes and automobiles. London to Bombay to Rajasthan to Gujarat...and so on. Such a vast monumental production. And eventually the look has to look effortless and viewers would think that photographer simply came across the picture.
But he did not! He had to make it happen.